Monday, March 16, 2009

Sci-Fi Channel to Change Name

I guess I'm getting cranky in my old age, but this name-changing stuff has got to stop. The Sci-Fi Channel announced today that they're changing their name in July to... Syfy. WTF?!

I guess the idea is to expand their audience. The only problem is, if they continue down this road with the wrestling and the name change, they're going to wind up alienating (no pun intended) their core audience that watches their crappy shows.

The cable universe already has USA, TNT and TBS and others for general audience programming. The whole idea of having all these channels on my cable system is to allow for niche programming.

If it ain't broke, don't fix it. Except for the wrestling, that can go.

Friday, March 13, 2009

Sears Tower Renamed? Heresy!

News from Chicago says that the Sears Tower is going to be renamed for some insurance broker no one has ever heard of.

Memo to Willis Group: It's not going to work. Chicagoans are not going to call the building that defines Chicago's skyline by a new name just because you decide to rent some space in it. You might want to ask Macy's how renaming Marshall Field's is working out for them.

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