Sears Tower Renamed? Heresy!

News from Chicago says that the Sears Tower is going to be renamed for some insurance broker no one has ever heard of.

Memo to Willis Group: It's not going to work. Chicagoans are not going to call the building that defines Chicago's skyline by a new name just because you decide to rent some space in it. You might want to ask Macy's how renaming Marshall Field's is working out for them.